Hello, dear reader!
Chinese online giant Alibaba is in talks to get a billion-dollar loan for further expansion, while arch-rival Amazon hires aggressively in India. Starbucks has found a partner to enter the Italian market and J.C. Penney has created a marketing campaign with a buzz in the US. Read also about marketing myths and why Target Canada failed. Have a great start to the week.
asia & australia
Alibaba wants billions The Chinese Internet giant is in discussions with banks for a loan of up to US$ 4 billion to fund expansion plans, including acquisitions. Alibaba has been expanding in areas such as online video and local services as its core online shopping business slows.
Save Your Seat at the Free Webinar: Characterization of Food by Means of Thermal Analysis
Take a look at thermoanalytical characterization possibilities for foods, being explained on examples such as oils, fats, gummy bears and chocolate.
Find out about the strengths of Thermogravimetry (TGA) an Differential Scanning Calorimetry (DSC), not only employed in fields such as polymer and pharmaceutical but also when used on foods.
A penny for J.C. Penney The department store operator has reported impressive increases in same-store sales and earnings, as well as a new marketing campaign that is generating a lot of buzz as the company offers certain items in its private-label collections for just 1 cent.
Niemann offers personal touch The independent supermarket chain, headquartered in Quincy, Illinois, is leveraging technology from cloud-based engagement and analytics platform provider Birdzi to reach shoppers with targeted offers at home, in stores and on the go.
The myths of marketing Retail guru Marcel Corstjens has written another bestseller - this time about the 'new battle for mind space and shelf space'. It is called "Penetration" and unveils a number of generally accepted marketing myths. German Retail Blog had the opportunity to talk to the author exclusively.
Target’s failure in Canada US’s second largest retailer filed for bankruptcy protection in January 2015 and ended up closing all of its 133 stores in Canada. There are many reasons, why Target Canada failed. A massive supply chain failure is one of them and could have been avoided.