Top initiatives being undertaken by retailers dominate the headlines today. Target and Amazon are each exploring the vast potential of their own private label brands, snack manufacturer Walkers is looking at ways to make the humble crisp packet sustainable, and a quirky viral video opens up new marketing ideas for books. Enjoy the read.




Monday, 08 October 2018





Hello ,

Top initiatives being undertaken by retailers dominate the headlines today. Target and Amazon are each exploring the vast potential of their own private label brands, snack manufacturer Walkers is looking at ways to make the humble crisp packet sustainable, and a quirky viral video opens up new marketing ideas for books. Enjoy the read.




United States


Security hack ▪ The US government has come out in support of tech majors Apple and Amazon who have been fiercely denying allegations made by news outlet Bloomberg that the Chinese military have infiltrated their data centres via malicious microchips. A UK cyber security agency has also backed the denials of the global giants.



Exclusive branding ▪ Big-box retail chain Target is set to launch Smartly, a new discount brand of consumer staples that will sell for USD 2 or less. Amazon is also quietly working away at growing its own private label business through an accelerator programme which will generate USD 25 billion by 2022.




Europe


Trials and tribulations ▪ British supermarket Waitrose is trialling a new in-home delivery service that gives drivers access to customer's homes to drop off groceries and put away chilled foods. Tesco CEO Dave Lewis is acknowledging no-deal Brexit fears and admits that ensuring an uninterrupted food supply is the 'single biggest challenge' facing British supermarkets.



Green initiatives ▪ Food manufacturer Walkers has responded to consumer pressure and is set to offer a free national recycling scheme for potato crisp packets. Meanwhile, the British government is probing the ten largest UK clothing retailers on manufacturing ethics, pollution and sustainability practices.



Pushing ahead ▪ Russia's X5 Retail Group is opening a new distribution centre in Yaroslavl, Central Russia. The facility boasts a 34,000 square metre site and will serve 500 Pyaterochka stores. The grocer has also revealed plans to develop logistics and infrastructure to ensure the smooth operation of its stores.



Welcome back ▪ After falling into administration in 2016, British Home Stores is planning a comeback, as part of an alliance with Bournemouth-based department store Beales. Concessions will be set up as part of a trial in nine Beales' stores.




Asia & Australasia


Grey area ▪ Merchants using Alibaba and JD.com are apparently exploiting a legal loophole allowing thousands of prescription drugs to be sold through the platforms. While online sales of pharmaceuticals are illegal in China, drugs bought via the websites are paid for on delivery, meaning technically the transaction is offline.



Spin off ▪ Australian supermarket Coles is set to demerge from parent company Wesfarmers and plans to build robot-operated warehouses and launch new store formats as part of its standalone makeover. It hopes to better compete with nemesis supermarket chain Woolworths who has outperformed Coles in the last seven quarters.




Weird and wonderful


Smart decisions ▪ It's always fascinating to hear the tips and tricks of successful entrepreneurs. CEO and founder of global brand TWG Tea has shared some secrets that helped to establish his luxury tea business on a global scale. Meanwhile, Gucci CEO Marco Bizzarri discusses the importance of keeping employees in the communication loop.



Accidental online marketing ▪ The power of 'going viral' is not to be understated as shown by the latest YouTube phenomenon featuring a Scottish grandmother and a relatively unknown children's book 'The Wonky Donkey'. The hilarious video has become an unexpectedly powerful marketing tool that has seen the book skyrocket as a number one best seller on Amazon for the last three weeks.