Publicity stunts and public perception make for interesting reads today. Both Huawei and Domino’s have engaged in entertaining promotions, with the latter biting off more than it could chew. In Australia, fruit growers are distraught after the wide-spread sabotage of strawberries devastates the industry. Enjoy the read.




Monday, 24 September 2018





Hello ,

Publicity stunts and public perception make for interesting reads today. Both Huawei and Domino’s have engaged in entertaining promotions, with the latter biting off more than it could chew. In Australia, fruit growers are distraught after the wide-spread sabotage of strawberries devastates the industry. Enjoy the read.




Europe


Focus on France ▪ French retailer Casino, whose stock price has fallen by almost a third this year, said it had been contacted by domestic rival Carrefour in recent days over a possible tie-up and that it had rejected the approach. However, Carrefour denied in a separate statement having ever “solicited” Casino.



Future investments ▪ German supermarket chain Rewe is upping its e-commerce game with the opening of a logistics centre designed to serve its fast-growing online sales. Click here for pictures (captions in German). Meanwhile, Carrefour Poland has launched a franchise store concept for petrol stations with a focus on convenience and service.



Ethical issues ▪ Dutch retailer Albert Heijn has introduced a blockchain mapping system to educate consumers about the origins of its own-label orange juice. Meanwhile, ethical questions are being raised about the astonishingly low wages for Italian workers making luxury clothes.



Metro matters ▪ Metro Properties, the real estate arm of Germany's Metro AG, has sold its real estate property in Poland for EUR 20.3 million to Corum Asset Management. The Germans have acquired the land in Poznań in 2008 to build a Makro cash & carry store. The plan was stalled because of the economic slowdown.




Asia & Australasia


Fuelling competition ▪ JD.com, China’s second largest e-commerce retailer, is planning to open 1,000 online to offline supermarkets in the next three to five years, stepping up its competition with Alibaba and Tencent to dominate the mainland grocery business.



Fruit contamination ▪ An act of ‘commercial terrorism’ has brought Australia's multimillion-dollar strawberry industry to its knees following the discovery of needles hidden in the fruit. Supermarkets both in Australia and New Zealand are withdrawing the produce and hundreds of thousands of berries are being dumped by growers.



Coming soon ▪ The much anticipated ‘IconSiam’ development in Bangkok has been given an official opening date of November 9. The USD 1.67 billion development will house two shopping centres, 188 store concepts and 14 flagship stores of popular international brands.




United States


Walmart worried ▪ The world’s largest retailer has responded to Trump’s latest USD 200 billion tariffs on Chinese goods, with a letter expressing concerns of inevitable price hikes. Hundreds of other retailers including Target and Kohl’s are also pushing back against the tariffs.



Teaming up ▪ Walgreen Boots Alliance has partnered with Alibaba in an attempt to increase sales on the international stage. The American health and beauty chain will use the e-commerce giant’s Tmall platform to offer its most popular brands.




Publicity tricks


Entertaining rivalry ▪ Huawei has tried to upstage Apple on the day of its latest iPhone launch. The smart-phone manufacturer drove a van to the tech giant’s flagship store in London and gave out free juice with the tagline ‘no traces of apple’ and ‘get ju%ce that lasts’, referring to the longer battery life claims of Huawei.



Pizza for life ▪ Pizza giant Domino’s Russian promotion went awry when it offered a life-time supply of pizza to anyone who got a tattoo featuring the company logo. An overwhelming response of 381 qualified applications in four days meant the promo, which was scheduled to last for two months, had to be pulled. Check out some of the winning tattoos here.