Many retailers are struggling with losses and challenges today. But don't let that get you down, check out the entertaining advertising concepts by Lidl and McDonald's that have sprung up following Banksy's shredding stunt last week. South Africa's fried chicken industry also has some clever marketing videos that inspire. Enjoy the read and have a good week.




Monday, 15 October 2018





Hello ,

Many retailers are struggling with losses and challenges today. But don't let that get you down, check out the entertaining advertising concepts by Lidl and McDonald's that have sprung up following Banksy's shredding stunt last week. South Africa's fried chicken industry also has some clever marketing videos that inspire. Enjoy the read and have a good week.




US & Latin America


Racy investment ▪ Walmart has deepened its foray into the fashion world, with the acquisition of online lingerie retailer Bare Necessities. This is the retail giant's second apparel-based investment this month. Check out this analyst's thoughts on why Walmart is spending big.



Food delivery ▪ Despite a failed pilot with Walmart, rideshare service Uber is set to take another crack at the grocery delivery game with its CEO claiming it is the 'next logical step' for the business. Meanwhile, predictions are rife that when it comes to market dominance of the grocery delivery sector, Walmart could overtake Amazon.



Natural focus ▪ Carrefour Brazil has plans to double its sale of organic products by 2020 by investing in specific aisles, in-store visual stimulants and a wider range of brands. Currently, organic products account for 0.6% of total sales in Brazil. Carrefour intends to spend EUR 416.3 million in the Latin American country in 2019.




Europe


Stepping down ▪ German electronics retailer Ceconomy, which runs more than 1,000 Media Markt and Saturn stores in countries across Europe, said its chief executive will leave with immediate effect and it will also look for a new finance chief after its shares tumbled on a string of profit warnings.



Plummeting profits ▪ French sporting goods retailer Decathlon posted a disappointing GBP 8.4 million loss in the UK as it struggles with increased competition from supermarkets. Meanwhile, toy retailer Hamley's saw profits nosedive 500% last year, blaming Brexit and terrorism for the devastating GBP 12 million loss.



Taste of Japan ▪ Tesco has launched a pilot scheme with restaurant group YO! Sushi to trial staffed counters in two of its UK stores. Each kiosk which will prepare custom sushi orders for customers, as well as stocking the food-to-go cabinets.



Fundraising quest ▪ Struggling Irish-Swiss bakery firm Aryzta plans to raise EUR 800 million in equity to repay debt and put the business back on a profitable growth path. Shareholder Cobas Asset Management is opposing the move.




Asia


Dramatic loss ▪ Chinese tech giant Tencent has lost USD 250 billion in market value this year. The shocking 44% drop makes the e-commerce conglomerate's losses worse than any other company and demotes Tencent from the list of the world's top 10 largest companies.



Holiday shopping ▪ Amazon's customer base has surged in India, with three times the number of people signing up to shop during the festive season than in previous years. While both Amazon and Walmart owned Flipkart jockey for dominance amid the Indian festivities, small side-lined e-tailers are trying to piggyback off the success of the major platforms.



Grooming talent ▪ Alibaba's Jack Ma plans to open an institute to train tech entrepreneurs in Indonesia. Although a launch date has yet to be set, the goal is to train 1,000 tech leaders annually for the next 10 years.




Marketing magic


Artful destruction ▪ On the back of anonymous street artist Banksy's shredding of a million-dollar painting at a London auction house last week, other companies are jumping on the bandwagon and destroying their own products and logos. Check out these creative and witty parodies by Lidl, McDonald's and Ikea.



Luring customers ▪ Fried chicken is a highly competitive industry in South Africa, which means competing brands have to get innovative with advertising to create leverage and connect with consumers. Have a look at some of these impressive campaigns by KFC, Nando's and Chicken Licken to win over fowl fans.