With Halloween just wrapping up, the UK retail sector is about to kick off its festive advertising push. Toymaker Lego has launched its first ever global Christmas campaign, and in the US, department store icon Saks is working on a theatre-inspired window show. Meanwhile, Amazon is active with festive preparations on both sides of the Atlantic.




Tuesday, 06 November 2018





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With Halloween just wrapping up, the UK retail sector is about to kick off its festive advertising push. Toymaker Lego has launched its first ever global Christmas campaign, and in the US, department store icon Saks is working on a theatre-inspired window show. Meanwhile, Amazon is active with festive preparations on both sides of the Atlantic.

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Europe


Salary rise ▪ From early next year, Lidl will increase wages for its more than 17,000 employees in Britain by 2.9 to 3.4%. The hourly rate is in line with the new National Living Wage. The increase will cost the discounter, which operates currently 720 stores in the country, an extra GBP 8 million.



Cross-border expansions ▪ Online retailer Galaxus, a unit of Switzerland's Migros, has launched in Germany, featuring around 50,000 electronics products. Lithuanian chain Maxima has opened its new concept store in Bulgaria with free internet access, smartphone charging and a range of organic foods.


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Sales talks ▪ British consumer collective Co-op is in advanced negotiations to sell its insurance business to Markerstudy Group, a privately owned company for GBP 300 million. The Manchester-based retailer has been seeking a new owner for several months after struggling to expand the business.




US & Canada


Strategic shake-up ▪ Home improvement retailer Lowe’s is closing 20 underperforming stores in the US and 31 in Canada as part of a restructuring. The company, which has been trying to catch up with rival Home Depot for years, is in the midst of a turnaround under new CEO Marvin Ellison.



Festive push ▪ Amazon wants to hire thousand s of seasonal delivery drivers to supplement services and will also offer free shipping with no purchase minimum in the US. The online behemoth, which prepares for its biggest ever Black Friday sale in Britain, also has opened another retail store. This time in California.



Portfolio extension ▪ Canada Goose is spreading its wings and has made its first foray into footwear. The premium outdoor clothing company acquired Baffin, a Canadian designer and manufacturer which is famous for its extreme cold-weather boots. The deal is said to be worth USD 24.8 million.




Asia & Australia


Chinese ventures ▪ US cosmetics group Coty has teamed up with Alibaba to offer beauty products on interactive vending machines and other initiatives. Swiss food giant Nestlé has introduced Xingshan, a range of drinks and soups developed by its incubator in China with traditional Chinese ingredients.



Coffee deal ▪ Italian coffee giant Massimo Zanetti is set to strengthen its presence Down Under through the acquisition of Melbourne-based The Bean Alliance, a local group with a portfolio of premium brands and strong growth potential. The AUD 24.0 million deal includes an in-house manufacturing facility.



Wins and wishes ▪ Lego has won another case against imitators in China where copies of its colourful plastic toy bricks and figures have been a recurrent problem. The Danish toymaker has also launched its first ever global Christmas campaign with the tagline “this is not a brick, it’s their wildest wishes”.




Holiday spirit


Christmas campaigns ▪ Aldi UK has unveiled a luxury advent Calendar, which features miniature beauty and fragrance products and relaunched its popular wine calendar. Festive advertising is in full swing in Britain. Click here to watch clips from Asda, Lidl and Aldi.



Magical windows ▪ Saks is set to unveil a theatre-inspired, 10-story-tall light show and holiday windows on Fifth Avenue in New York. The American department store icon worked on a digital storytelling concept, which will bring to life an imaginary shopper's visit and her dreams of Saks.