As the western world gears up for the holiday season, engaging with customers becomes a top priority for retailers. Walmart is unveiling Black Friday deals early, Dunkin is personalising communication and Christmas adverts in the UK are coming out thick and fast, with Iceland breaking the mould. Enjoy the read!




Monday, 12 November 2018





Hello ,

As the western world gears up for the holiday season, engaging with customers becomes a top priority for retailers. Walmart is unveiling Black Friday deals early, Dunkin is personalising communication and Christmas adverts in the UK are coming out thick and fast, with Iceland breaking the mould. Enjoy the read!




US & Canada


Partnership and Prime ▪ In an extraordinary move, Apple has teamed up with Amazon to allow shoppers to buy its products directly from the online behemoth. Meanwhile, Amazon has rolled out Prime Now Pickup to more Whole Foods locations and will offer grocery delivery on Thanksgiving Day.



Deals and developments ▪ Walmart is planning to offer Black Friday deals earlier this year, beginning Thursday November 22, in an effort to compete with Amazon. The retail major has also announced plans to launch an artificial intelligence lab inside one of its New York stores.


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Getting personal ▪ Quick service chain Dunkin' is going for a more individual approach to engaging customers and plans to increase targeted mail, emails and mobile notifications. Meanwhile, beauty major Ulta Beauty has acquired two AI tech start-ups to better build personalised augmented reality experiences for shoppers.



Pleasing performance ▪ Diverse retailer Canadian Tire has seen a 16.5% jump in quarterly profits, largely due to higher sales and the effects of acquiring Helly Hanson in May this year.




Europe


Waste and wine ▪ Lidl is cutting plastic packaging on its own-brand liquid detergents by offering a more concentrated product in smaller bottles. The German discounter is celebrating its top performance at the Wotwine Supermarket Awards where it was named Wine Retailer of the Year.



Winning battles ▪ Tesco, Sainsbury's and the Co-op have won a legal challenge over business rates on cash machines located in their shops. The victory is worth up to GBP 500 million. Meanwhile, Amazon's AbeBooks have responded to an 'unprecedented' global protest by booksellers and have reversed their decision to back out of several countries.



Pausing plans ▪ Belarus' biggest food retailer Eurotorg is delaying its plans to list its shares, citing current market conditions for the hold up. The company was expected to raise EUR 200 million.




Asia & Australasia


Singles Success ▪ Alibaba's Singles Day frenzy surpassed previous records with a whopping USD 30.8 billion in sales during the 24-hour period, and a massive USD 1 billion in sales in the first 85 seconds alone. Although the online titan's sales were up 27%, it is the lowest ever increase in the history of the event.



Fuelling up ▪ Australian supermarket major Woolworths has announced it will sell its petrol business to British Group EG for AUS 1.7 billion. The deal is expected to be completed in 2019 and will be subject to regulatory approval.




Christmas creations


Festive marketing ▪ The battle of Christmas advertising between supermarkets is heating up in the UK. There's the usual mix of Santa, snowflakes and sweets, but Iceland has transcended the usual festive guff with an advert that has been banned from television for being too political. Check out the top 10 ads here.



Christmas clothing ▪ Target has gone next level with the 'Ugly Christmas Sweater' tradition, and combined it with medieval fantasy television show Game of Thrones. Fans of the epic show can purchase these pun-laden jumpers with phrases such as 'HoHo Hodor' and 'Deck the Wall'.