Long live bricks-and-mortar – mobile technology helps to transform the shopping experience. German discounter Penny has launched a cool street art store in Berlin. A coffee start-up and Toys ‘R’ Us have ambitious plans in China, while Kaufland and Biedronka have set their sights on Poland. Enjoy the read and have a relaxing weekend.




Friday, 04 January 2019





Hello ,

Long live bricks-and-mortar – mobile technology helps to transform the shopping experience. German discounter Penny has launched a cool street art store in Berlin. A coffee start-up and Toys ‘R’ Us have ambitious plans in China, while Kaufland and Biedronka have set their sights on Poland. Enjoy the read and have a relaxing weekend.




Europe


Aspiring goals ▪ Hypermarket chain Kaufland Poland plans to modernise its stores, introduce a wider range of private label products and improve its sourcing capabilities. Portuguese competitor Jerónimo Martins has also ambitious plans in the country and aims to open around 100 to 150 Biedronka supermarkets each year.



Pushing ahead ▪ British consumer co-operative Co-op has announced to open 100 new stores this year to grow its convenience offering and said it would also renovate 200 existing outlets. Fellow UK retailers John Lewis and Waitrose posted inspiring results, both chains could end the year on a high.



Thumbs up ▪ The European Commission has cleared the sale of the Costa Coffee chain to Coca-Cola with the conclusion that "the proposed acquisition would raise no competition concerns because the companies do not sell the same products and the links between their activities are limited."



Pedestrian drive ▪ French retailer E.Leclerc will open a store in Paris under the name Relais, aimed at pedestrians rather than car-based shoppers. The concept is part of the grocer's organic strategy to offer healthier consumption, and will also be featured in selected 'bio' corners at the group's hypermarkets.




United States


Customer service ▪ Organic grocer Whole Foods Market has launched a digital product catalogue to help customers shop according to their dietary needs. Athletic retailer Foot Locker has invested in start-up Super Heroic, whose mission is to inspire children to be more active through play.



Bosses to watch ▪ Five US retail companies saw changes on the top in 2018. Among them are department store chain J.C. Penney, lingerie retailer Victoria's Secret and children clothing company Gymboree Group. Check out what challenges the new CEO's have to face in the coming year.




Asia & Australasia


Expansions in China ▪ Separated from its former US parent and backed by Hong Kong's Fung Retailing, Toys ‘R’ Us Asia aims to open 60 new stores this year, mainly in mainland China. Meanwhile, Chinese start-up Luckin Coffee challenges rival Starbucks with the launch of 2,500 new outlets in the world's most populous nation.



Christmas crash ▪ A less than stellar summer's trading has sent the share price of outdoor clothing retailer Kathmandu tumbling. The New Zealand-based chain, which operates in Australia and the UK as well, reported weaker than expected Christmas and Boxing day results.




Weekend inspirations


Street art design ▪ German discounter Penny, a unit of Rewe Group, has opened a very special neighbourhood store in Berlin. Instead of wooden optics, marketplace atmosphere and fresh pictures, the outlet features graffiti, trash cans and road crash barriers. Click here for some cool images (captions in German).



Mobile tech ▪ A seamless physical shopping environment that retains the best aspects of brick-and-mortar while integrating the advantages of digital is keeping stores relevant in 2019. Mobile technology is the ideal enabler of this new omnichannel store experience. There are three key ways to transform the store.



Advertising again ▪ German retailer Edeka has revived its popular ‘Supergeil’ commercials to promote its latest marketing campaign about super-cool prices. The advertising clip, which features entertainer Friedrich Liechtenstein, first appeared in 2014 and became a viral hit around the world.