Fierce competition creating winners and losers is the theme of today’s edition. In the UK, a top survey has crowned Waitrose king of in-store shopping, while Asda takes the title for worst online shopping experience. A fascinating video clip showcasing the rise and fall of world-wide brands in the last two decades shows a riveting global transformation in the marketplace. Enjoy the read!




Monday, 25 February 2019





Hello ,

Fierce competition creating winners and losers is the theme of today’s edition. In the UK, a top survey has crowned Waitrose king of in-store shopping, while Asda takes the title for worst online shopping experience. A fascinating video clip showcasing the rise and fall of world-wide brands in the last two decades shows a riveting global transformation in the marketplace. Enjoy the read!

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United States


Eyeing assets ▪ With the proposed merger between UK supermarkets Asda and Sainsbury’s moving closer to collapse, American global investment firm KKR is poised to swoop in with a bid of its own on Walmart-owned Asda. Walmart is allegedly in no hurry to find another buyer.



Decision making ▪ Kraft Heinz is exploring its options for its Maxwell House coffee business as speculation escalates over the food giant’s next steps following last week’s earnings slump. The coffee brand is estimated to be worth USD 400 million in earnings and could reportedly fetch a sale price of at least USD 3 billion.


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Europe


Health initiative ▪ Lidl Ireland is the latest supermarket to weigh in on the battle against sugar with a promise to reduce the substance in its home brand products by 20% over the next two years. Salt will also be reduced in line with national recommendations.



Talking technology ▪ German wholesale giant Metro has won two retail technology awards for its mobile app and its blockchain-based data storage system. In the UK, supermarket Waitrose is using racing car tech to reduce its energy use. Meanwhile, Ikea has launched an air-purifying curtain that targets indoor pollution.



Green thinking ▪ Retail major Carrefour has signalled a major commitment to reducing plastic by signing an agreement with the French government to phase out plastic packaging by 2025. Meanwhile, French retailer Monoprix has launched an environmentally friendly range of cleaning products.



And the award goes to ▪ Which? has unveiled the best and worst supermarkets in the UK with some surprising results. Waitrose came out on top for in-store shopping, with German discounters Aldi and Lidl taking the third and fourth spots. Asda has been identified as the worst supermarket for online shopping.




Asia & Australasia


Safe jobs ▪ Alibaba has given assurances that job-cuts are not on the agenda, despite a slowing Chinese economy and trade issues with the United States. The tech titan has said job creation should be a priority during economic downturns.



Bold moves ▪ In a move to outdo its competitors, Australian supermarket giant Woolworths is ensuring its kids ‘collectibles’ promotion is educational and eco-friendly. In the pacific, island nation Vanuatu plans to ban disposable nappies to reduce plastic waste.



At a cost ▪ Amazon Japan’s refreshed reward points programme is taking some heat, as sellers are required to bear the costs. Reward points will be equal to at least 1% of the total purchase, with one point equalling one yen. Small businesses may need to increase prices to pay for the scheme.




Remarkable discoveries


Fascinating trends ▪ A video showing the fluctuating fates of some of the world’s biggest brands such as Coca-Cola and Amazon over the past 18 years is going viral. In a very telling graphic display, it highlights how technological advancements and trends in society impact big business.



Tickets please ▪ All aboard! As part of a marketing extravaganza, Tequila brand Jose Cuervo has launched a train experience like no other. Starting from USD 111 patrons will be treated to a free-flowing tequila bar, expert tastings and a tequila distillery tour as they travel from Guadalajara to Tequila, Mexico.