There is a lot to be inspired by in today’s issue. Ocado CEO Luke Jensen opens up about the company’s tech success in a thought-provoking interview, some top-end restaurants are creating unforgettable experiences to attract customers and the Sketchers marketing team capitalises on rival Nike’s shortcomings. Enjoy the read!




Monday, 04 March 2019





Hello ,

There is a lot to be inspired by in today’s issue. Ocado CEO Luke Jensen opens up about the company’s tech success in a thought-provoking interview, some top-end restaurants are creating unforgettable experiences to attract customers and the Sketchers marketing team capitalises on rival Nike’s shortcomings. Enjoy the read!

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United States


Grocery battle ▪ Amazon is seemingly poised to open grocery stores throughout America, with the first outlet thought to be opened in Los Angeles by the end of 2019. Shares of competitor grocers took a tumble following the news, while Amazon’s own shares increased by 1.68%.



Controversial move ▪ Walmart is overhauling its customer welcome protocols, changing the position from ‘people greeters’ to ‘customer hosts’. The shift comes with additional physical responsibilities which has caused concern as many currently employed greeters are elderly or disabled and may be affected by the change.


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Shots fired ▪ Sneaker brand Sketchers is making the most of rival Nike’s misery following the public failing of one of its sneakers during a high-profile basketball game which injured a player. The company ran an ad in the New York times with the image of a broken-soled shoe and the phrase ‘just blew it’, followed by the Sketchers logo and the assurance ‘we won’t split on you.’




Europe


Bidding storm ▪ The race to buy Arnott’s biscuits is heating up with the March 20 deadline for bids drawing closer and three contenders including industry leaders Mondelez and Ferrero still battling it out. Meanwhile, in the alcoholic beverage sector Danish brewer Carlsberg has won the bid for a stake in a Chinese micro-brewery.



New openings ▪ Discounter Lidl has opened a new store in Tuscany, Italy. The 1300 square metre store will employ 14 staff and has a strong focus on renewable energy. Meanwhile, fellow discounter MD has also expanded its Italian footprint with the opening of its 169th store in the Lombardy area.



Skyrocketing results ▪ London-based online fashion retailer Farfetch is celebrating stellar year-on-year results which saw its revenue jump by 56% to GBP 454 million. The luxury retailer continues to celebrate its ‘blockbuster year’ with recent partnerships with iconic department store Harrods and Chinese e-commerce platform JD.com.




Asia


Visitor spending ▪ Alibaba is expanding into duty-free shopping as part of a partnership with Japanese duty-free store operator Laox. Chinese visitors to Japan will be able to complete all their tax-free shopping in advance and collect purchases within a month of the transaction.



Chinese expansion ▪ Danish toy maker Lego has plans to magnify its operations in China off the back of strong profit growth. The toy retailer saw its revenue climb 4% and its profit margin hitting USD 1.2 billion.




Insider insights


Top dog ▪ British online supermarket Ocado is going from strength to strength as it blazes a trail in the online grocery world. Get inspired by this interview with its CEO Luke Jensen who discusses artificial intelligence, his plans for the German market and what innovations he sees in the future.



All in a name ▪ Ever wondered where the inspiration for the names of top global brands came from? Check out this link which delves into the history behind iconic companies such as IKEA, 7-Eleven, Starbucks and Target.



Outside the box ▪ Restaurants are always innovating quirky ways to attract customers, especially in the age of social media where shared photos can be the ultimate in free marketing. Check out these unusual eatery concepts that are becoming popular with patrons.