April Fool’s Day presents a world of opportunity for retail marketing stunts and hijinks – check out some of the best pranks in today’s edition. Meanwhile, Albert Heijn invests in wellness tech for its customers, The North Face reuses its tents for fashion and in Asia, Tencent plans a share buyback. Enjoy the read and have a great week.




Tuesday, 02 April 2019





Hello ,

April Fool’s Day presents a world of opportunity for retail marketing stunts and hijinks – check out some of the best pranks in today’s edition. Meanwhile, Albert Heijn invests in wellness tech for its customers, The North Face reuses its tents for fashion and in Asia, Tencent plans a share buyback. Enjoy the read and have a great week.

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US & Mexico


Biscuit business ▪ Cereal maker Kellogg has confirmed plans to sell Keebler, Famous Amos and fruit snacks businesses to Ferrero for USD 1.3 billion. The sale marks Ferrero’s fourth acquisition of American assets in the last two years as the Italian chocolate producer looks to grow its market offerings.



Price drop ▪ Amazon-owned Whole Foods is set to drastically cut prices across hundreds of products, particularly produce, for all customers. An estimated saving of 20% will be made on the newly reduced items. Meanwhile, read up on how Whole Foods, Lidl and Target are pursuing the convenience market with clever strategies.


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C-star 2019: Your meeting point all about Retail

C-star 2019 will take place in Shanghai New International Expo center again from April 25-27, 2019. As the most professional and international retail trade show in China, it provids a one-stop purchase and communication platform for industry professionals to explore the cutting-edge retail design concept and smart retail technology solutions.

Are you ready to get the free ticket?
 


Amazon successes ▪ The e-commerce giant has teamed up with Mexico’s leading convenience store chain Oxxo, with the latter now accepting cash payments on behalf of the former. It’s a shrewd partnership for Amazon in a country where close to 60% of the population relies solely on cash. In Australia, the retail powerhouse’s revenue has soared to AUS 292 million in its second year.




Europe


Job losses and gains ▪ Discount fashion chain Select is preparing to go into administration, a move that calls 2000 jobs into question. Former Oasis frontman Liam Gallagher will see his fashion venture Pretty Green also fall into administration, putting 180 jobs on the line. However, H&M’s new Milton Keynes warehouse is set to create 800 positions.



Compassionate initiatives ▪ Dutch grocery chain Albert Heijn has purchased online start-up FoodFirst Network, a platform that inspires healthy living through nutrition, exercise and wellness advice. Meanwhile, Carrefour Italia has joined the ‘Too Good To Go’ project, which aims to reduce food waste by offering unsold food at bargain prices.



Changes at the top ▪ Russia’s Lenta is celebrating the arrival of Rud Pedersen as its new chief financial officer. Meanwhile, British country lifestyle retailer Joules is losing CEO of five years Colin Porter, who will resign by the end of the financial year.



Rental trial ▪ Electrical retailer AO World is piloting a rental service of household appliances to English and Scottish consumers from GBP 2 per week, including insurances and repairs. Customers can cancel at any time, and after five years are eligible to replace the appliance for a new one.




Asia


Strategic bid ▪ E-commerce major Tencent is planning to buy back 10% of its shares in a move to increase its stock prices. The Shenzhen-based company’s shares rose 1.1% on the news, and have risen close to 45% since October 2018.




Strange but true


Publicity pranks ▪ It always pays to be weary on April Fool’s Day when retail marketing departments take it to the next level with mischief and fake promos. Check out some of the best shenanigans from this year, including Sainsbury’s workout trolley, Lego’s brick finder and Amazon’s Audible for Fish initiative.



Cauli conflict ▪ Arkansas has become the first American state to pass a law prohibiting companies from promoting cauliflower rice as 'rice'. The ban extends to plant-based meat alternatives which are not allowed to be marketed as ‘meat’.



Beyond single-use ▪ The North Face is taking conservation seriously with the launch of bags made from recycled tents. The adventure-wear retailer has partnered with eco-designer Raeburn to produce the designer bags.