There are some intriguing promotions around today. Nike is auctioning off two pairs of ‘sentimental’ sneakers, likely to bring in well over USD 200,000, while Mattel is also drawing on consumer nostalgia with the launch of its David Bowie-inspired Barbie Doll. In Australia, the supermarket giants are betting on kids to gain market share. Enjoy the read and have a great week.




Monday, 15 July 2019





Hello ,

There are some intriguing promotions around today. Nike is auctioning off two pairs of ‘sentimental’ sneakers, likely to bring in well over USD 200,000, while Mattel is also drawing on consumer nostalgia with the launch of its David Bowie-inspired Barbie Doll. In Australia, the supermarket giants are betting on kids to gain market share. Enjoy the read and have a great week.

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Europe & Africa


Amazon in Germany ▪ The e-commerce leader has announced it will open its 13th warehouse in Germany this year, a move that will create 2,800 permanent jobs in the Moenchengladbach region. The news comes as workers across existing Amazon sites in the country plan a two-day strike this week pushing the mantra, ‘no more discounts on our incomes’.



Divesting units ▪ US-headquartered packaged food giant Campbell Soup has announced it will sell its Danish snack unit Kelsen to an associate of chocolate giant Ferrero, for USD 300 million. The deal is likely to close in early 2020.



Fair game ▪ France has paved the way in passing new legislation to tax tech giants more equitably. A 3% tax on the local revenue of large tech firms like Google and Facebook has been introduced and will be backdated to January this year. The UK is looking to follow suit, despite threats from the US government.



Reporting results ▪ South African retail major Steinhoff has announced a USD 401 million half-year loss. The company continues to walk a long road to recovery after an accounting fraud scandal rocked investors in 2017.




United States


Eyes on Amazon ▪ The online giant’s annual Prime Day event started today and pundits are keen to see whether the one-day delivery promise will be met for an expected 10 million products. Meanwhile, other retail observers are monitoring different Prime Day metrics to gain a broader grasp of retail trends.



Branching out ▪ American Eagle has become the latest retailer to jump on the cannabis-based consumer goods bandwagon. The Lifestyle clothing major’s new stock will include muscle balms and aromatherapy products that are infused with cannabidiol oils.



Tough luck ▪ Iconic Manhattan retailer Barney’s is preparing for bankruptcy as it struggles to cope with a rent increase at its flagship store. Meanwhile, accessories retailer Charming Charlie is planning to close all of its 261 stores as the chain liquidates for the second time in two years.




Asia & Australasia


Fresh look ▪ Starbucks has launched its new express store concept in Beijing, a format which offers a streamlined experience for pre-ordering customers. Check out pictures here. In the US, the coffee powerhouse will stop selling newspapers at its 6,800 locations as customers abuse the system.



Targeting toys ▪ Australia’s two grocery leaders are fighting tooth and nail for market share, with each launching major toy giveaways to get parents through their doors. Coles is bringing back its much-loved Little Shop promotion, while Woolworths is running a Lion King figurine giveaway.




Special edition


Immortal genius ▪ David Bowie’s legacy lives on… in Barbie form. Mattel has unveiled a doll closely resembling Ziggy Stardust, one of Bowie’s most iconic alter egos from the 1970s. Dressed in a stripy jumpsuit and rocking back-combed red hair, the doll will retail at USD 50.



Sneaker fashion ▪ Nike is betting on nostalgia to bring in the big bucks. New York auction house Sotheby’s is selling a pair of ‘Moon Shoes’ which took inspiration from the 1969 moon landing and are expected to reach USD 160,000. Two pairs of self-tying sneakers from the iconic 1980s film franchise Back to the Future are also listed, and could fetch USD 70,000.